Financial inclusion website for the World Bank

Equipping small businesses to be customer-centric

I joined the Dalberg DIG team for one month to create and refine user flows, interactions, and visual design for the World Bank's Consultative Group for the Poor's (CGAP) financial inclusion website. I worked with a team of 2 designers and one strategic expert after user research, interviews, branding, and content strategy was already in place. My main role was to help finalize interactions and designs, and to create a clickable prototype to create full understanding of the website's content and usage between DIG and CGAP.

Check out the live website here.

 Initial sitemap

Initial sitemap

 Initial color and photo variations for the homepage

Initial color and photo variations for the homepage

 Live website - homepage

Live website - homepage

 Live website - Resources page

Live website - Resources page

 Live website - Why go customer-centric page

Live website - Why go customer-centric page